Asking your customers for feedback is not email marketing
Email marketing is an important business tool. So is collecting and acting on customer feedback. If you believe that a customer survey is just one of many reasons to send a lot of emails to your customers, we are probably not a good fit for you.
The philosophy that has always driven the services we provide for clients to collect the opinions of their guests can be summed up this way:
"Value your guests' opinions.
Respect their email inboxes."
With our roots in the marketing research industry, we feel really strongly about this. If you do everything possible to demonstrate respect to your potential survey respondents, your results will be better. And, when you're conducting customer (or guest) satisfaction research, the way you in which you ask for opinions is vitally important in how your customers perceive your organization. In fact, how you choose to ask your guests for their feedback may be a component of your guests’ overall satisfaction with your organization.